Development | Acquistion & sale | Due diligence
Simon Atterbury

Administrative Council, Partner

„We are witnessing a paradigm shift. Contactless, flexible, smart and sustainable - this new asset class is disrupting the hospitality industry."


Studied modern languages (French, German) at the Bristol University, Great Britain

  • Founder or administrative council of different companies in the field of real estate development, promotion, marketing, lead generation
  • More than 25 years of professional experience
  • Experience with the asset classes of serviced apartments, accommodation and hotel
  • Projects in the entire GSA-region.
Tasks at AlpenReal
  • Development
  • Acquisition & sale
  • Due diligence

The pandemic is changing holiday behaviour. This also affects the real estate markets in the Alps. Serviced Apartments as flexible accommodation options benefit from the changes. Home work - home office - can also be carried out at the vacation spot. This gives the possibility of a longer stay.

Resilient through flexibility - the asset class
Serviced Apartments is convincing.

AlpenReal offers an investment pipeline that follows the latest tourism trends. Digitalisation, sustainability and prime locations in the DACH region form the foundation of our properties. The Serviced Apartments business model fits perfectly into the COVID 19 era, as flat operating structures absorb temporary fluctuations in income.